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Macro Analysis: What company are you analyzing? What countries is it primarily involved in? Then select some key economic figures. Students can present them in a table for the reader to absorb before they embark on reading your analysis. The table should show 5 years’ worth of historical data for each of your chosen economic factors. For every country that represents 10% or more of the company’s revenue, you will need to provide economic indicators for those locations too. Not all companies will be impacted by the same indicators so don’t just adopt the same factors as other groups – look at the suggestions provided in the subject outline and ask yourself what are the most relevant to your company. Clearly link these factors to the performance of your company over this 5-year period. This will require you to read the company’s previous annual reports, being aware that management tends to report outcomes in as positive a manner as possible. Remember, the purpose of the macro analysis is to better understand the external environment in which your company operates. Finally, what do economists predict will happen to those economic factors in the future and what is the likely impact on your company given what has happened in the past?
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