Highlights
UNIT AIMS AND OBJECTIVES
On successful completion of this unit a learner will;
Understanding the nature of event management.
Understanding how events are carried out.
Comprehend the best use of events in marketing.
Understanding the significance of event management to the organization.
Assignment Brief
Part 01: Report
Choose an organization and write about how well event management is implemented within the organization.
Discuss on how the company over comes the conflicts regarding event processes.
Discuss how the marketing within the organization is linked to events, and explain the 4 main aspects of marketing with regard to events.
Explain with examples how beneficial event management is for the selected organization.
Part 02: Presentation (INDIVIDUAL Presentation)
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