Highlights
Task:
Learning Outcomes:
a compare and contrast a range of digital communicatons tactics and tools and assess the opportunities ars.ng from now digital communication technologies.
b review theoretical frameworks that underpin digital communications and explain the driven for ncreased use of social networks for communication by businesses. • assess the sources and use of data in developing meaningful digital communicabon programs d analyse the elements of a websto that meets the needs of organisations and end users/target publics • distingush the difference between ethics and law as applied to digital communications practices and explain the main ethical and legal issues concerning digital communications ;notices. f develop a digital portofho using mobile. video and other communcatiore technologies for digital communication practice
Assessment 3 • Final Digital Portfolio Submission (Individual) 25% Buiding on your portfolio created in Assessment Task 1. the portfolio activities from Weeks 5 to 11 posted to the digital portfolio site will be assessed The portfolio anti/dies competed throughout the semester are part of the overall criteria for this portfolio - see weekly activities to support development It MI be accompanied by a 500-word rationale for the communication pieces developed for your business throughout this penod. This document will cover 1 The Audience for your business 2 The Oblectives of your business 3 The Communication messages for your business
4. Rationale of each communication piece for your audience Highlight fa example. why use • video? Why a digital magazine? Workload. TM portfolio will include a minimum of 3 NEW communication activtes. and maximum of 6 NEW activities since week 4's submission In total you will have between 6 and 9 activities displayed on your digital portfolio by week 11 The activities to choose from include 1. Enewsletter 2 Inlographic 3 Wends copy
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