Comparison Between Netflix and Blockbuster - Report Writing - Accounting Assignment Help

Assignment Task

Introduction

Two companies Netflix and Blockbuster are chosen to prepare a comparison report between the two. Netflix is now a market leader in the Industry, whereas Blockbuster stands bankrupted. The four factors are taken into consideration to evaluate what led to the success of Netflix but failure for Blockbuster. The four factors taken into consideration are Strategic Leaders, 5 Forces, Value Chain Analysis, and 5 General Business- Level Strategies.

Netflix

About the Company
Netflix, Inc, the company is the world's foremost subscription streaming entertainment service with more than 167 million memberships. Over 190 countries have an access to TV series, documentaries, and feature films which are available in a variety of languages and genres. The Members can have an access to it anytime and anywhere they go, on any screen device which can be connected to the Internet. They initiated the streaming entertainment services in the year 2007. The Company is registered on NASDAQ as NFLX with a Market Capitalization of $508.05 (Netflix, Inc., 2019) .

Blockbuster

About the Company
Blockbuster Inc. is the largest chain of movie rental in the world, it provides in-house rental, retail movie, and game entertainment in the world. The Company has a total of 9100 video stores in the United States and 24 other nations, it approximately serves a total of 3 million customers daily. The Company was founded as an alternative to the local stores operating in the Country with limited video rental selection in the year 1980s. In the following years, it has grown into a global chain that offers videos, DVDs, and Video games in its stores, it also operates as an online subscription program (Blockbuster, 2021)

Conclusion
When the two companies are compared based on the above factors. The findings from the study are Netflix could succeed whereas Blockbuster could not, as with the change in the technology Netflix adapted the technology and changed the products accordingly. Introduced the Entertainment Subscription based on the preference of the consumers. On the Other hand, Blockbuster could not adopt the change it was dependent on the strategy to open up stores as much as possible to increase the reach. Also, 10% of the revenue of the Company came from the penalty charged from the customers, this annoyed the Customers.

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