Comparison of Two Brand Report Writing - Management Assignment Help

Assignment Task:

Individual Assignment:

You are required to take two brands and compare its Positioning as it reflects across a product (Core benefit offered), Price, Distribution Channel and Promotion (Advertisement, PR Activity, Sales Promotion).

The brands must be in the same product category. 
They can be competitors or can be sub-brands of the same main brand.
You will do a brief write up on brands’ histories, socio-political-economical-environmental-technological (Whichever is applicable) context in which the brands came into existence and then compare the positioning.
Do good research, get data on brand performance, brand value whatever you can. 
Make it rich – with data, anecdotes, visuals 

For example: 

Titan and Sonata watches (Same company – sub-brand)
Tanishq and TBZ (Different companies, competitors)
Ola and Uber (National v/s international)
Zomato and Swiggy
Highland Park and Macallan 

(Ideally, pick up a category or a brand you are passionate about – that will make the assignment a good learning exercise)

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