Highlights
PROBLEM DEFINITION: COMPETITIVE INTELLIGENCE AND STRATEGY FORMULATION
You have been selected and vested with the responsibility to conduct competitive intelligence on behalf of your company, which is engaged in the vaccine production for COVID-19. You need to develop competitive strategies for your company/strategic business unit. The strategies developed should enable the company to fit well in the industry/market and achieve above-average returns and strategic competitiveness.
*Due to the need to curb the rapid spread of COVID-19, students are encouraged to read more about companies that manufacture, package, and distribute vaccines.
The Executive Summary - Major highlights of the paper
Introduction – provide background information of your company/Strategic Business Unit (5 marks) Competitive Intelligence (a) Product Comparative Analysis Framework – select two products/services, one from your chosen company and one from a competitor. Conduct research on both products and analyze the Products, Price, Quality, Selection, Service, Reliability,
Stability, Expertise, Company Reputation, Location, Packaging, Appearance, Sales Method, Credit Policies, Advertising, and Image. Use the product comparative analysis template provided in class to write up your findings. ) (b) Competitor Response Analysis – Identify a product that your company is likely to launch in curbing COVID-19. Discuss how two key competitors may respond to the launch and recommend actions to neutralize the response(s). (20 marks) (c) Strategy Formulation - Strategic alternatives, Alternative Evaluation, and Alternative choice -
Discuss 3 feasible generic business-level strategies, taking into consideration the opportunities, threats, strengths,s, and weaknesses of the organization/business unit. Evaluate the alternatives and choose the best for company/business unit implementation.
(d) Strategic Alternative Implementation - Action Items and Action Plan - Taking into account the chosen generic competitive strategy discuss how the company/business unit can go about implementing the chosen strategy. The discussion should cover what will be done; who will be responsible and when will
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