Competitive Landscape Analysis Strategies Assignment

Assignment Task

You are required to:

• Analyse the current context of Hoyts and the marketing landscape the company is operating in
• Identify and justify their current target segment(s)
• Critically discuss their current marketing mix (4Ps)
• Identify and justify two (2) their current marketing problems (2 out of their 4Ps). One problem must be their current product strategy.Redesign their marketing mix
• Provide an impact assessment on their sustainability as a result of your marketing recommendations.

Structure

1. Introduction

2. Current marketing context of Hoyts

• Industry overview
• Company overview
• Current target segment(s). The use of tables is acceptable here.
• Current marketing mix (4Ps)
• Marketing problems (2 out of 4Ps) (one must be their product strategy).

3. Redesign marketing mix 

• Redesigning product strategy. Note: If you are to recommend a new product strategy, a brief discussion of the new target segment is required.
• Redesigning promotion/ pricing/ place strategy

4. Sustainability impact assessment

5. Conclusion

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