Complete a SWOT Analysis of Allbirds Armstrong - Management Assignment Help

Assignment Task:

Task:

Question 1: Complete a SWOT Analysis of Allbirds(Armstrong et al. textbook, 7th edition, pages 51-52)
Strengths & briefly explain why
(Approx. 125 words) Weaknesses & briefly explain why
Opportunities (What is happening out in the marketplace?) & briefly explain why
(Approx. 125 words) Threats (What is happening out in the marketplace?) & briefly explain why
(Approx. 125 words)
Question 2
Product planners need to think about products and services on three levels: the core customer value, actual product, and augmented product. Using information from the Allbirds case, discuss each of the three levels of product that add customer value to Allbirds shoes.
(Armstrong et al. textbook, 7th edition, page 201).
(Approx. 200 words)
Answer 2
Core Customer Value
type answer here
Actual Value
type answer here
Augmented Product
type answer here
Question 3
Choose ONE of our four possible choices (line extensions, brand extensions, multibrands, new brands) that Allbirds could take to further develop its brand. Explain your reasoning.
(Armstrong et al. textbook, 7th edition, page 223-224).
(Approx. 200 words)
Answer 3
Possible choice of brand development
type answer here
Reasoning
type answer here
Question 4
Allbirds must carefully make brand strategy decisions such as brand name selection. Think about the brand name “Allbirds”. How well does the brand name rate on the six qualities of brand names?
(Armstrong et al. textbook, 7th edition, pages 220-221).
(Approx. 200 words)
Answer 4
How well does the brand name rate on the six qualities of brand names
type answer here
Reasoning
type answer here
Question 5
Ethical question: Reducing the use of plastic and synthetics is one thing, but much of the environmental impact of goods comes through the amount of shipping of materials, components and the final products that occurs between nations.
Should forward thinking companies be trying to reduce the impact of their carbon emissions by producing goods locally?
The key to answering the ethical questions is to consider multiple sides of the topic, make a clear statement of your point-of-view, your reasoning, and then present the pros and cons of that perspective.
(Approx. 200 words)

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