Highlights
The departmental directors are named in their respective function boxes in the chart. The number of employees working under each director is shown in each of the function boxes respectively (numbers of employees in each department include the directors of those departments). The sales function is also charged with marketing and service responsibilities; service requests though are usually referred to the logistics department. The accounting function is also charged with finance responsibilities. The production function manufactures the Compostwiz and manages the warehouse. The firm has a centralised IT function which provides some of the firm’s IT needs. Compostwiz Pty Ltd currently employs 50 individuals, including Jenny.
The business experienced strong growth in its first few years and this enabled it to grow quickly. In 2017 things started to change. Sales were down and profits reduced (see profit table below). This decline continued through 2018. The Chinese economy continued to exhibit volatility and the separation of the UK from the EU continues to impact economies around the globe. Innovation and client responsiveness are seen as imperative for long term sustainability.
Sales of the Compostwiz essentially relied upon word of mouth communication and a solid marketing strategy had not been developed at all. Worse still, Jenny had never put much time or effort into developing streamlined and computer based business processes and rather, resorted to many paper based manual methods to get things done, including purchasing material, controlling production, satisfying customer orders and managing all the accounts.
Jenny’s business strategy has always centred on innovation and up to this point, nobody had been able to produce a comparable device that could compete with the Compostwiz thus giving her a sizeable competitive advantage.
She underpins this strategy with a focus on quality and customer responsiveness. She also realises that, given a recent rise in customer complaints about delays in receiving orders, her firm’s customer responsiveness is waning and needs redress. Jenny wishes to maintain her strategic stance but knows that organisational change must occur urgently if it is to work as intended.
Jenny decided to hold a meeting with her directors. They assembled during the morning around the board room table where Jenny asked “What happens when a customer places an order for a Compostwiz?” (Jenny’s question assumed that the group would understand that a customer might be a wholesale or retail customer or an individual purchasing directly from the company either online (via eBay) or via phone or fax. Compostwiz Pty Ltd does not have a retail store front).
Bette spoke up and said, “well, we write up a sales order form and send it to production.” Mike said, “when we get to the sales order form, usually within three days, we physically check to see if there is a Compostwiz (or number of Compostwizs) in stock that suits the configuration required and if there is, we pack it, label it and write stock details onto the sales form and send it over to Greg’s guys to ship it out and we also send a duplicate copy to John so he can organise the accounts. We keep a triplicate in a box in my office – one day I will sort through these and complete a reconciliation. I also keep ‘post it’ notes of sales orders on my office whiteboard – these usually match the triplicates in the box so I don’t need to fiddle with the papers in the box.” When the box is full, we send it to John in Accounting.
Then Greg said, “well, when we get the sales order from Bette, we sign it and make notations of the date and time, then, when we pack the order onto one of the trucks for local delivery or get Fedex to collect it for interstate or international delivery, we forward the sales order along with a shipping note to John in accounting. We don’t know what he does with it but we’ve always done this. We keep a photocopy of the shipping note in a ring binder in the warehouse office.
When the photocopier is broken we just slap a ‘post it’ note on the order in the folder. This seems to work well because we don’t lose the details for many orders”.
Then John spoke up and said, “when we receive the sales order from Bette we file it and wait for the shipping order to come in from Greg. We usually cross check all sales orders and shipping orders that are sitting on our desks every day to ascertain whether an invoice action can be taken. When we see a sales order and a shipping order for the same sale (which we ascertain by looking at the name of the customer on the order), we send the customer an invoice to the customer’s address, either their shipping or head office address – it doesn’t really matter, we just choose whichever address appears first on the order. Payment terms are net 14 days and the majority of our customers pay within this time which means that there is very little action required in following up debtors.”
Jenny sighed quietly to herself and then asked, “well, what happens if we haven’t got any suitable Compostwizs in stock?” Mike said, “well, when we get the sales order from Bette and check for suitable stock, if we find that we’ve run out, we organise a purchase request and send it to Jake so that we can get the necessary materials to make more. It only takes us a few days to get the purchase request organised and sent.” Jake then spoke up and said, “when we get the purchase request from Mike, we file it for action so that purchase requests are tended to in order of date received. That’s how we prioritise things in my department!
When we finally find time to get to the request, we study it and then organise purchase order forms which we complete and send to our respective suppliers. We send these in the surface mail. It usually takes about four and a half weeks before we receive dispatch confirmations and invoices from our suppliers indicating that our orders have been filled and sent. Then we send the original invoices from our suppliers, with a payment order, to John so that he can organise payment for the materials. Our job is done!” John then said, “when we receive the invoices and payment orders from Jake, we pay these immediately. We’d hate to ruin our relationships with our suppliers.”
Jenny sensed tensions between members of the group. She particularly noticed a strong three way tension between Mike, Jake and John. Bette seemed to be the most positive member of the group, even though sales were down, and whenever she spoke, Jenny noticed that all other members of the group became anxious.
Jenny was beginning to see the consequences of her neglect of the firm’s business processes and sensed that if all of this were to continue, she could be out of business within a couple of years or even sooner. She is confident that the Compostwiz can adapt to changing times and will remain very popular for many years to come but she knows that she must match this fantastic product with excellent business processes.
Jenny engages your BPM consulting firm to help make sense of the current organisational approach and to provide some preliminary advice about redesigning processes so that the current downward trend in performance can be reversed. She gives you the transcript of her meeting with her directors (as seen above). She also provides you with some other basic information that she quickly gathered together for you including some Balance Sheet items (to help you to form a view of the firm’s position to invest in change) and some other miscellaneous information which might help you to determine the extent of change necessary. No other information is available to you to develop a solution. Jenny states that she has at least been conscious of accumulating some cash reserves for the firm’s development and that it seems the day has come to use some (or possibly all) of these! All of this is revealed in the tables shown below.
Your task is to prepare a preliminary business report for the CEO. The main body of your report must be structured using the following headings. A brief about what each section of the report must address is also provided.
BPM and Strategy
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