COMU1052 - Introduction to Public Relations Case Study - Management Assignment Help

Assignment Task

This assignment task is designed to enable students to demonstrate their understanding of key elements of effective, best-practice, public relations campaign design, and to apply this understanding through critically analyzing a public relations campaign case study.
During the lectures and tutorials, a best practice communication campaign planning framework will be provided. Students will form peer groups (4-5 people), and will undertake a critical analysis of a case study public relations campaign plan that will be provided. This experience will give students a strong role model of the process to be used for this assignment. After the workshop, each student is to prepare a 1500-2000 word report of an analysis of a case study. This case study will be made available via Turnitin. Your purpose in this report is to present a case on whether or not the campaign plan is effective or not whether it contains (and effectively applies) the components of campaign design identified via best practice frameworks.
An important part of this assignment is demonstrating your understanding of best practice frameworks (for example, the framework that contained in the course textbook by Smith). Your paper will be assessed on the quality and depth of your critical analysis. Ensure the critical analysis is explained and justified. The report should not be simply descriptive. The report should also include recommendations for improvements of the plan. Suggested amendments and inclusions to the campaign plan should be provided, with specific examples of redrafted elements included. Ensure that all sources of information used in this report are acknowledged via intext referencing and a list of references (using APA referencing format).
The report should be prepared in Microsoft Word format. Ensure that the file is named as follows: FamilyName,FirstName_StudentNumber_CourseNumber_AssessmentTask.docx
The document itself should be formatted with 1.5-2 line spacing, minimum size 12 font (preferably Times New Roman), and 2.5cm margins.

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