Value Proposition Evaluation, External Situation Analysis, PESTLE Components & Consumer Analysis Report Writing - Management Assignment Help

Assignment Task -                 

The Organization

As you progress through your weekly contents and the second Assessment, please find below some key inputs regarding A2,

Request you to kindly select any organization/brand of your choice and then come up with a new product/service idea (related to that organization or brand) OR you can also consider a new business -start-up (small-sized).

Please find below the details regarding AT2 structure

Introduction- 50-70 words
Introduce the organization/brand and clearly identify the new product/service OR introduce a new business idea.

Landscape- 1000 words

Concept Introduction & Value Proposition Evaluation- Discuss the new product/service/organization-what value is it going to offer which no one else is offering at present. Evaluate the viability by identifying an unmet need in the market backed up with industry reports, consumer research reports. (200-300 words)

External Situation Analysis - Discuss the impact of any 3 relevant PESTLE components (supported with relevant evidence) in 400 words

Near Environment - Identify the competitors, market position (where is the organization at present and where it would like to be with the launch of this new offering), industry analysis, potential entrants in the competitive landscape (supported with relevant evidence, you may kindly use appropriate tools and frameworks to support your discussion) 300 words

Summary- Kindly summarise the outcome of External environment analysis and near environment analysis- what conclusion this analysis leads to, what opportunity has been identified and the gap/unmet need to be addressed by the new offering. 100 words

Key Target Markets- 700 words

Consumer Analysis- Analyse the consumer market and identify the most favorable/desirable consumer segment (justifying why this is the most favorable consumer segment-you may kindly support this with relevant evidence from industry reports, consumer research reports)

STP framework- Segmentation- Basis of segmentation/which kind of segmentation, you may also create a buyer persona/customer persona
Targeting- Which kind of targeting strategy and why 
Positioning -What would be your positioning strategy and value proposition for the target consumers. (Support the STP analysis with discussions regarding value creation, effects of loyalty and retention funnel, how segmentation helps to understand the customer segment better and improve loyalty, Role of STP in the Consumer decision-making process).

Marketing Management Objectives- 100 words
SMART objective- Robust and Quantifiable Objectives based on your viability analysis and STP analysis

Conclusion- 200-300 words
summarise the analysis by justifying the viability of the preliminary marketing management strategy, why do you think this marketing management strategy is having good potential for success, identify few critical factors to be considered for implementation at the next stage with reference to the product/service.

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