Constructive Utilisation of Digital Marketing for Micro, Small and Medium Enterprise - Management Assignment Help

Assignment Task

1) Research Proposal - " Constructive Utilisation of Digital Marketing for Micro, Small and Medium Enterprise as value creation for market growth post-Covid-19 pandemic".

2) Outcomes for Project Proposal - Develop a Project Proposal, Relevant methods and methodologies and collect data to present the findings in an appropriate manner 3) Harvard references and appendix, use academia articles, journals and papers for the project proposal.

Ten steps to preparing your research proposal

1 Read relevant literature (journal articles, text books, business sources) related to your sector and digital marketing. What is going on? What are the trends? Who are the customers?

Q Do you know where to find these sources?

2 Write down 150 words on what your project is about. This does not have to be shown to the tutor. But this is very important to give you direction. Keep going back to this 150 words, rewriting it and making it clearer for YOU

Q Is this helping to shape your research?

3 Identify a topic that is worth researching

Q Why is it worth researching, why is it important and why is digital marketing important?

4 Understand what you want to find out from your research

Q Is what you are trying to find out possible to research? Is your proposal realistic?

5 Ensure that you have established originality and the contribution to knowledge in your proposal. This is called the “so what?” test

Q Ask: will my research tell people something that they don’t know? Or will it give them a greater understanding of digital marketing in my chosen sector? Will it increase understanding of the challenges facing the sector?

6 Check that your project is really is about digital marketing

Q This is not a project about operations. Marketing is about enhancing relationships with customers. However, operations will have a big impact on marketing and reputation

7 Check that your study notes contain information from academic sources

Q We have to see journal articles, text- books etc included in your reference list

8 Methodology

Q Are you addressing the points contained in Section 4 of the Research pro-forma in the module handbook?

9 Data collection

Q How are you planning to gather your data. Will it be from secondary sources? Will you interview people? If so, how will you organise your data collection? How will you ensure that collect your data ethically?

10 Check your work to ensure that the proposal contains all the essential components such as schedule, bibliography, appendices as stated in the module handbook

Q How much time will you leave yourself to check this information as your proposal will need to be complete to meet the learning outcomes?

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