CONSUMER BEHAVIOUR OF ELEVIT FOR PREGNANCY:

The survey was administered to 17 respondents and revealed a diverse population of respondents in terms of age, gender, income, education, and family circumstances. The survey's findings may be divided into four categories: emotions, variables affecting buying and purchasing decisions, justifications for purchases, and preferences for advertisements. The majority of respondents believed that emotions had a significant role in influencing logical purchasing decisions. Family members who are close by, friends and relatives were found to have a big impact on buying decisions. The preferences of respondents for purchasing the good or service were found to be influenced by cultural aspects including values, symbols, and artefacts. Being a part of a social group with similar beliefs and viewpoints was the main driver behind the purchase. The respondents found that humorous and logical adverts were the most enjoyable.