Consumer behaviour: Social Influences Impact- Essay Writing Assignment

Internal Code: TV233

Essay Writing Assignment:

Task: Questions: 1. You are required to identify at least two social influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one is offered by your firm) and analyse, specific to your firm, how the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process. 2. Draw on the theories in chapters 2-4 to discuss how marketers (in your firm) can apply this critical understanding of social influences on consumer behaviour to improve/enhance your firm's marketing strategies (4 Ps or 7 Ps, targeting, market segmentation). Hints: - Make sure that you draw sufficiently on theoretical concepts of consumer behaviour in your analysis. - When you are discussing particular concepts make sure that you define them first. - You must not write more than 2000 words - The paper must be accurately referenced with relevant up-to-date sources, using the APA 6 style.