+61480015851
Consumer Behaviour Theories - Game of Clones - The Dark Side of Consumer Behaviour - Marketing Assessment Answer
Download Solution
Order New Solution
Internal Code: 1AGFEJ
Marketing Assessment Answer
TASK:Purpose:
The purpose of this consumer insight report is to apply consumer behaviour theories, concepts and frameworks to a current marketing problem/opportunity. Using scholarly and reputable sources, you will provide an in-depth report which proposes three theoretically supported marketing strategies. Scholarly and reputable sources include double-blind peer-reviewed journal articles, industry reports, textbooks, and pieces from ‘the conversation’. Sources such as Wikipedia should not be cited in this report.Topic 1: ‘Game of Clones’-The Dark Side of Consumer Behaviour
Where do consumers draw the line? And when is it acceptable/unacceptable to illegally download or pirate a movie or TV series? This is an interesting question and one that is becoming increasingly important to entertainment organisations. This is due to increasing pirating of digital entertainment content such as Dallas Buyers Club and Game of Thrones. What is difficult for entertainment organisations to understand is why consumers continue to choose to partake in this behaviour, even though they are aware of its illegality. It appears the threats of penalties such as jail time and fines are not discouraging consumers from pirating entertainment. Therefore, online entertainment service providers are looking to you as a consumer behaviour specialist to understand how they can take a new approach to discouraging pirating behaviour and encourage the legal consumption of their products and services.Topic 2: Home is where the smart is…Encouraging Smart Home Technology Adoption.
Recent forecasts suggest the market size for smart homes, modern homes, which have appliances or electronic devices that can be controlled remotely by the owner, will grow to an estimated $40.9 billion by 2020 with a household penetration of 19.5% by 2022. The projected opportunities but also problems smart homes offer households has been a popular discussion point. For example, research suggests smart home technologies will assist households in controlling their demand and use of energy, which benefits household financial well-being and subsequently the environment from reduced energy production pressures. However, there is also discussions of the potential for smart home technologies to bring about ‘dark side’ issues such as technology-facilitated abuse and privacy and information misuse. The projected opportunities but also problems smart homes offer households has been a popular discussion point. It is important to understand household’s readiness and willingness to engage with smart home technologies so that marketers can encourage greater levels of adoption. Goal You will evaluate a particular consumer behaviour issue using consumer behaviour theories and research to provide an innovative sustainable marketing solution, which will benefit both consumer and provider.This Marketing Assessment has been solved by our Marketing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.