Highlights
Carry out an analysis of a global marketing and online business of an organization of your choice based on a specific host country.
Criteria:
1. The organization must have its operations spread internationally
2. The organization must have an online presence (online business, social media etc.)
3. The organization must belong to one of the following categories/industries
a. Retail
b. Consumer electronics
c. Fintech
d. Supermarket
e. Real Estate
f. Any other of your choice as agreed by your tutor
Further Guidelines:
The assignment will be marked on writing quality as well as content.
• Your writing needs to be clear, direct and persuasive.
• Use paragraphs to organise your thinking and help orient the reader.
• The overall impression is also very important.
• In-text citations are very important, please ensure Harvard Referencing is followed at all times.
• Support your claims by authentic references.
• Spelling errors, poor format and grammar gives the impression of poor thinking, carelessness and lack of regard for your assignment.
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