Consumer Price Sensitivity - Social Responsibility or Ethical Issues - Marketing Assignment Help

Assignment Task :

CASE STUDY-

For the attached advertisement, answer the following questions in proper format.  Use the information provided in the brief plus your own knowledge of the brand. 

1. Explain how consumer price sensitivity might impact the marketing of this product. Create a list of five (5) price objections you may expect to encounter with this product and how you would as a marketer respond and address each of these objections. 

2. If you were on the product development team for this firm, what new product or service would you develop to enhance this line of products next? Make sure your answer includes reference to the marketing mix (4 Ps) and describe how the new product would enhance and complement the existing product line. 

3. Explain why customer relationships are so vital in Marketing. Identify and explain completely one strategy you would use to ensure a strong customer relationship over the long term for this product?  Give examples to support your plan throughout your explanation.  

4. We know that today’s customer is often looking for more from a product and firm than the product itself, having become more savvy about social responsibility and ethical issues. Identify and explain three (3) social responsibility or ethical issues this partnership may face? Explain how you as a marketer might address these issues in order to attract and retain customers.  

5. Identify and explain the reasons why internal marketing is important to a firm’s success. Provide 3 actions you would take as a marketer to ensure proper internal marketing within this partnership.  

6. Often marketing implementation can be very different from what the marketing team had initially planned. The firm has asked you as marketer to provide a plan on how you may help this partnership pivot and react to the following situations in 2020: 

7. 1. Global Health Pandemic

   2. Black Lives Matter Protests 

For each of the above explain

i) the impact this might have on the brand image

ii) the impact we can expect on sales

iii) what a new marketing campaign might look like 

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