Contemporary Business Communication SLP For City Lodge

Executive Summary

This report checks upon the implementation of the Contemporary Business Communication Short Learning Programme (SLP) and its feasibility is being analyzed for all, staff at the City Lodge Hotel Group. The SLP is incorporated with the motive of professional communication and writing skills, which are critical for effective performance in the workplace. The report provides an overview of the aims of the SLP and the areas covered in the report and assessment methods, success rates of the students and cost analysis. Analysis of the outcomes of students for three years shows improvement and high passing rates, with a growing range of students achieving top-tier marks. Based on these findings, the report recommends adopting SLP to support City Lodge Hotel Group’s development of staff-tier employees, improve its communication standards and drive through organizational effectiveness.

Introduction

City Lodge Hotel Group, a foremost Southern African hotel chain, is concentrating on enhancing its communication skills to improve guest experiences, and functional efficiency, and promote a positive workplace culture. The group is investigating the enactment of the Contemporary Business Communication Short Learning Programme (SLP) to improve its staff's communication capacities and sustain its strategic pursuits. Effective contact is essential for the success of any organisation, particularly in the hospitality sector. The report delivers a thorough investigation of the SLP's objectives, curriculum, review methods, and delivery format, analysing student success rates, powers, challenges, and possibilities associated with directing the SLP (Husin et al., 2023). The report will make actionable suggestions established on evidence and best practices in proficient development, helping City Lodge Hotel Group make informed decisions about enforcing the SLP for its staff.

Overview of the SLP

Aims of the SLP

The Contemporary Business Communication Short Learning Programme (SLP) aims to enrich professional business communication, improve business report writing and instructional graphic design skills, reinforce oral communication abilities, and boost mass communication skills for communities (Husin et al., 2023). The program focuses on enhancing clear, effective, and professional communication in different workplace contexts, enriching conviction and competence in verbal relations, and ensuring participants can share important information coherently and impactfully with larger audiences (The Benefits of Corporate Communication Training for Businesses - Cyber Recorded, 2022). The SLP aims to equip participants with fundamental skills for contemporary administrative circumstances, specifically in the hospitality sector.

Content Areas

The Contemporary Business Communication Short Learning Programme (SLP) is a comprehensive program designed to improve communication aptitudes in the hospitality sector. It covers topics like industry report writing, instructional graphical design, verbal communication, and assembled communication, aiming to strengthen assistance quality, operating efficiency, and guest satisfaction in modern company circumstances.

Programme Assessment, Duration, Delivery and Cost

The Contemporary Business Communication SLP is a comprehensive, functional training program developed to enhance communication skillfulness in industry. The program uses a Portfolio of Evidence assessment methods, allowing students to ascertain their knowledge through beneficial lessons and projects (The Benefits of Corporate Communication Training for Businesses - Cyber Recorded, 2022). The program is delivered online via the Brightspace Arc learning administration system, offering flexibility for staff to balance learning with work responsibilities. Enlisting in the SLP costs R5000 per student, making it a competitive investment in experienced growth.

Student Success Rates

Over the three years in which the Contemporary Business Communication SLP has been offered, a total of 1,500 students have enrolled. The annual enrolment figures are as follows:

Pass Rates and Achievement Breakdown

Over three years, the programme has shown significant improvement in pass rates, reaching 90% in 2022, 95% in 2023, and 98% in 2024.

A detailed breakdown of student achievement by the final result is provided below:

Table 2: Percentage of students achieving each result by year (2022–2024)

The Student Learning Program (SLP) has seen a significant increase in enrollment, with a nearly doubling of students each year. Pass rates have also improved, from 90% in 2022 to 98% in 2024, indicating improvements in programme delivery, student support, and motivation (Haris Chechi, 2024). The proportion of students achieving top marks has doubled, from 10% in 2022 to 20% in 2024. The percentage of students scoring 70-74% has also increased, while those in lower performance bands have decreased. The reduction in students scoring below 50?monstrates improved learning outcomes and the SLP's effectiveness in supporting diverse learners.

Feasibility Analysis

Strengths

The City Lodge Hotel Group's Specific Learning Program (SLP) is a favourably useful and alluring training initiative. The program's remarkable advantages consist of high pass rates, increasing student interest, adjustable delivery formats, curriculum applicability, and a competitive pricing structure (Haris Chechi, 2024). High pass rates are expressive of the rate of the training and the significance of the instructional techniques employed. The program has also undergone a significant increase in enrollments, signifying that it is effectively fulfilling the conditions of its intended demographic (The Advantages of Effective Communication in the Hospitality Industry - Stay Express World Wide, 2021). This flexible approach allows participants to interact with the material at times and in ways that fit their plans and tastes. The program's connection to the hospitality industry and its competitive cost make it a practical asset for drawing in participants.

Potential Challenges

The company is likely to encounter hardships with its financial performance and operational integrity, resulting in a negative effect on its dividend payout policy, leading to a decline in share price, asset loss and damage, insufficient funds for refurbishment and supervision, and insufficient levels of service. Potential problems could result in shareholder dissatisfaction, corrupt investor trust, and worsened financial uncertainty. The company's working capacity may be compromised due to the economic burden of rising restoration and alternative expenses, which could strain its financial resources (Petty, 2023).  Inadequate service levels can lead to customer discontent and potential business loss, which in turn exacerbates the company's financial struggles.

Opportunities

The key opportunities that have been identified are listed here:

Improving guest satisfaction can be attained by adopting digital resolutions and leveraging technology within the hospitality industry. Since 2020, the acceleration of digital and touchless assistance has contributed to a more streamlined and pleasurable experience for visitors. This surrounds features such as mobile check-in and contactless payments, which adapt to contemporary customer tastes.

Implementing standardised training programs for staff members can result in a more consistent level of service delivery across all places. This assures that all employees have the required skills and expertise to meet guest expectations, resulting in improved overall satisfaction and belief.

Providing ongoing experienced impact options to employees can enrich their skillfulness and the grade of their service delivery (Petty, 2023). Providing staff with training not only improves employee satisfaction but also leads to enhanced exchanges with consumers and enhanced adventures, creating a promising atmosphere for both visitors and employees.

The report highlights the importance of technology-enhanced choices, including QR codes for menus and direct contact channels like WhatsApp (Anwar et al., 2021). These inventions not only enhance guest convenience but also encourage more efficient advantage delivery, eventually resulting in more heightened guest satisfaction levels.

Recommendations

1. Adopt the SLP Framework: The organization is recommended to formally embrace the SLP framework, ensuring that it is aligned with the association's overall strategic goals. The adoption needs to be communicated to all stakeholders to develop assets and buy-in for the initiative.
2. Engagement with Fundamental Welfare Groups: Stakeholders should remain energetically involved throughout the entire enactment phase. Ongoing updates and feedback meetings will encourage open communication, foster teamwork, and guarantee that the programme continues to be relevant and victorious in fulfilling the requirements of all stakeholders.
3. Training and Development:Investing in employee training and development is critical for those partaking in the SLP. Offering adequate resources and approval will enhance their skills and knowledge, resulting in more efficient enactment and superior results.
4. Utilize Technology:Implement the SLP using unrestricted technology to simplify the process. Online platforms and education management systems can improve accessibility and complete a more relaxed learning setup, thereby making it more straightforward for employees to participate in the training program.
5. Feedback Mechanisms:Establishing feedback techniques will permit the assemblage of valuable knowledge from both participants and stakeholders involved. Ongoing advancements and adjustments to the SLP will depend heavily on this feedback, preserving the system in sync with the association's shifting priorities.