Highlights
Assignment Task
For this assessment choose a topic from the list of contemporary issues in marketing topics below, and create a 7 minute narrated Powerpoint presentation per the assignment criteria.
Assignment criteria
Your Assignment 1 task is to develop a stand on your chosen issue. Be sure to answer the question clearly in your presentation and to present an appropriate rationale for your position on the topic. In some topics you may argue for one side or for both sides of the issue.
Apply your critical thinking skills to develop a valid argument and clear standpoint on your chosen contemporary issue.
Aim to convince the audience of your point of view. To do this you will need to:
demonstrate your understanding of the different marketing concepts.
justify your argument with logical rationale and at least 2 academic references
use at least one (1) recent (last 12 months), original example to support your argument
Create a narrated Powerpoint presentation inclusive of no more than 10 slides with text and images to communicate your message.
your presentation will be assessed on your ability to engage the audience using originality, good pacing and intonation, and interesting examples that are relevant to your chosen topic.
Assignment Submission
Record your oral presentation over the Powerpoint slides. Upload your Powerpoint presentation via the ‘Assessment tasks and submission link’ in the MySCU site.
Choose from one of the following presentation topics:
Unit topic no. Unit topic Contemporary marketing issue
Choose ONE (1) issue only from the list below
Foundations
Fast fashion. Fast Food: how do we all become more sustainable in the way we live?
Imagine you are a consultant and that you have to do a presentation to the Australian Accountants Society on why marketing is important to business.
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