Contemporary Practical Marketing Management Issues - Research Proposal - Management Assignment Help

Assignment Task:

Students are to review contemporary practical marketing management issues and write a research proposal.   

a. Students are required to download at least five articles related to a specific marketing management problem from Marketing/Marketing Management journal(s) and write a consolidated research proposal. The selected articles must have relevance to some aspects of marketing management topic covered in the unit content (details will be discussed during first tutorial session). In particular, students should focus on the following in their proposal.

• Background of the papers (10%)

The background study is done in order to compile in brief all the existing and relevant information that is already present in the paper/s that you are due to review on the topic. This compilation is necessary because it serves the purpose of providing credibility to the whole research. All the supporting facts and sources are gathered through this process.

Note: Please incorporate all components of all the papers together under this section

with appropriate references and do not attempt to write background for each reviewed paper separately.

 Please follow the same for each of the section that you are about to attempt.

• Research issue(s) and identified problems in the articles (10%)

A well-structured, properly reported study must provide answers to all questions regarding the what, why, when, how, where, and who associated with the research. The problem statement offers the context necessary for addressing the why question as well as research gap in the reviewed papers.

• Identify marketing theory/theories used in the articles (10%)

The relationship between scientific research and marketing practice is to be identified. The main outcome of this attempt should be a heightened attention to academic and practitioner orientations to marketing research, while conspicuously leaving unexplored how both academics and practitioners theorize upon their observations as well as deal with, evaluate and use marketing theory. Specifically, you need to identify the theories used in the reviewed studies and outline their further exploration in your proposed research setting.

• Identify key/major findings or factors (25%)

The major findings/factors should consist of your analysis and understanding on the topic reviewed from the articles and not the findings of each of the paper reviewed. You may refer the major findings from each paper to integrate your understanding of the findings and identify them for the industry direction.

• Implications for marketing managers as outlined in the articles (25%)

This section should state the steps to be undertaken for managerial practices in real time and should bring-in together all the practices outlined in each of the articles reviewed. Please present the specific points and do not list it the same way as listed in the review articles. You get some managerial problems focused, identified, discussed in the reviewed articles of which you can outline some new directions to solve those problems or propose a research framework/guideline for future application.

• Your comments on the key issues discussed in the articles/your recommendations (10%)

Having observed the process in the review papers, you are now required to place your critical as well as practical recommendations for your specific issues.

• Conclusions (5%)

Your conclusions should stress the importance of the report statements, give your report a sense of completeness and be able to leave the final impression on the reader.

• References and bibliography, references are to be cited consistently following Harvard style only (5%)

The word limit for this written review report will be 2500 (maximum) excluding references, tables and appendices. This assignment is due on 1 October 2019.

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