Contigo Water Bottle Company: Marketing Strategy- Report Writing Assignment Help

First, I need you to do a competitor analysis on Contigo water bottle company, includes:

1. Strategy: what is their current strategy? generic or product/market decision (p8 class4)? describe why you choose it, do they become more competitive if they choose this model?

2. Value proposition: what is their current VP? choose options from generic value propositions model (p12 class4) and describe why you choose it, is there any advantage for them to choose it?

3. Network: in the report's network map (p4 class6), show where they fit. Describe key relationships, activities and shared resources they have

4. Product offering: summarise they current product portfolio using relevant options from the product attributes model (p7 class7)

5. Service offering: summarise their current key service offerings portfolio using relevant options from the dimensions of the service model (p16 class7). You need to describe any key product/service bundles that they offer

6. Pricing offering: how does Contigo water bottle set their price? use options from factors in Setting Price model  (p7 class9) and the pricing strategy model (p13+ class9) describe this

7. Supply chain performance: How do Contigo manages their suppliers? Use option from SCM (supply chain map) Goals model to describe this (p8 class6)

8. Distribution channel performance: How does Contigo manage their distribution channel? use options from the distribution channel tasks model to describe this (p13 class6)

9. Communications performance: compare the communications performance of Contigo? use Multi-Channel Integration Map (p10 class8) and options from the communications in Marketing Channels' model (p33 class8) to describe this.

10. Sales management: How do Contigo currently manage their personal sales efforts? Use options from the following models to describe this:

typical tasks of Sales Representatives model (p22 class9)

organising the sales force (p26 class9)

options for structuring the sales force (p27 class9)

the 5 C's of customer benefits derived from KAM model (p31 class9)

Then I need you need to do the 'Current Strategy' for 6.1: Strategy and Value Proposition.

In this part, you need to find out what is Rolla Bottle current strategy. Choose options from the Generic Strategies model and the Product/market Decision model. Describe why you have chosen these. Companies often have a blend of the Generic Strategies and a blend of the Product/Market Decision. If so, this needs to be described. Is the blend that they have in place making them more competitive, or less?