Highlights
Assignment
1. Why do you think Corporate Communication plays a vital role in strengthening the organizations’ competitive advantage? Show that you understand the crucial role that corporate communication plays in organizations.
Illustrate your discussion with examples drawn from Sri Lankan enterprises or enterprises from the country of residence.
2. Think of a public institution. Examples: A local authority (municipal council), police, airport or the national hospital.
Develop a vision, objectives and state what you propose as strategies to achieve the objectives. (SWOT is not needed).
Identify the STAKEHOLDERS involved in each of the strategies.
State what TOOLS / CHANNELS (Actions) you propose to use to communicate with the relevant stakeholders in order to achieve the objectives.
3. Using the 10-Step Communication Audit Guide, conduct an internal and external communications audit for your organization
Show that you understand the crucial role that corporate communication plays in organizations.
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