Corporate Objectives and Approaches to Marketing: Management Assignement

Internal Code: MAS1057

Management Assignment:

Question 1: This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing.  It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit. In 3 sections of 200 words each (or less), Incorporating the theoretical concepts into your discussion from first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organisation: 1. Identify the concept of corporate objectives and evaluate an organisation with information available in the public domain. 2. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept) Explain with examples which concept your organisation follows. 3. What is your organisation's core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives. Question 2: Visit CSU library web site/database and find an article from a management journal that that is related to either strategic management or sustainability and is relevant to assessment item 3. The article should be published between 2008 and 2015. Read the article and complete the following: 1. Discuss content including a) the objectives and hypotheses (if any) of the article, b) the importance of the issues to the topic selected. c) the research reported in the article; the key results and their interpretation d) connections to key issues in topics studied. 2. Critically evaluate a) the evidence and consider alternative interpretations b) discuss the implications for managing organisations