Corporate Social Responsibility For The Pharmaceutical Industry - Principle of CSR - Marketing Assignment Help

Assignment Task

Corporate Social Responsibility For The Pharmaceutical Industry - Principle of CSR - Marketing Assignment Help

Over the past two decades, there has been an increased interest in corporate responsibility (CSR) and its relation to marketing practice. Condition branding has been positioned as a form of Corporate Social Responsibility for the pharmaceutical industry, in that it provides education to the general public regarding diseases or conditions. However, the ethical nature of condition branding has been questioned as it is also seen as a deliberate method for increasing the market for pharmaceutical products.”
Discuss the concern regarding the use of condition branding in advertising and whether a better regulation is needed to reflect the principle of CSR.

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