Corporate Social Responsibility in the wake of COVID-19 Assignment

Assignment Task

Introduction

• The question about whether CSR affect firm performance is an interesting puzzle
• Asides from making profits, companies have Social responsibilities to environments they operate. These includes: Legal, Ethical, Philanthropic responsibilities.
• Recently, the literature argued that CSR must ensure: Economic Sustainability; Social Sustainability; Fair Trade Movement; and Environmental Sustainability.
• It is believed that companies that engage in good CSR improves its image, which encourages consumers patronizes its products and then transform to high profitability.
• Unilever is a typical firm that has engaged in several CSR over the years.
• This is particularly visible during the periods of COVID-19 pandemic, in Africa. Hence, the adoption of African countries.

Historical Develpoment

• Unilever is one of the best Fast Moving Consumer Goods (FMCG) companies in the Globe.
• Common Purpose: To make Sustainable living a commonplace.
• Established in September, 2nd, 1922, in the UK, Unilever products are consumed in over 190 countries.
• 3.4billion People use the company products daily.
• 5 Product groups: Beauty & Wellness, Personal Care, Home Care, Nutrition & Ice Cream.
• Strategies: Portfolio Development; Winning Brands; Growth Acceleration; Future Channels & Built Strong Organization.
• More than 148000 employees globally, with 52/48 management gender balance.
• In 2021, the company reported € 52 billion Turnover with 58% in emerging markets, and Africa inclusive.
• Unilever is ranked 205 on Fortune 500; Profits of $7,151.9billion and Share Price of $43.98 on NYSE.

Aim

To investigate the usefulness of CSR as a strategic corporate image management during COVID-19 among multinationals for profitability using Unilever as a case study. 

Research Questions

• Does Unilever engage in CSR in the African region?
• Why does Unilever engage in CSR in African Region?
• Does Unilever Increase CSR during Crisis-COVID-19?
• How has Unilever CSR affect her financial performance before and during COVID-19?

Research Objectives

• To ascertain the level of Unilever CSR in Africa
• To understand motivations of Unilever CSR in Africa
• To know if Unilever Increase CSR during COVID-19 in recent to its shock.
• To determine the effect of Unilever CSR on her financial Performance.

This Arts and Humanities has been solved by our PhD Experts at My Uni Paper.