Highlights
In this Strategic Report, high marks come from using strategic concepts and analysis from the module clearly applied to the organization. Harvard referencing, a professional report style plus appropriate diagrams/tables are also required. Outline marking expectations are as follows:
Q1: External analysis.
Discuss the business environment and identify a number of Opportunities - Os and Threats - Ts (we expect 6 issues from the business environment to be discussed in total each of which concluded as an O or a T). Please note that there is no need to address each factor (if for example there are no important legal or technological issues do not discuss these factors). Your task is to identify and discuss the 6 most important issues in your opinion. Demonstrate how an issue is an Opportunity or a Threat.
Industry analysis (5 Forces) should be applied to assess industry attractiveness (each force should be discussed and assessed as High, Moderate or Low and industry attractiveness should be assessed having these forces in mind).
Please make sure that you use appropriately referenced data (charts, figures, quotes etc) to support your arguments. Also, note that this is an external analysis so it is not about the firm but about issues in that industry (in context).
Q2: Internal analysis.
Identify and discuss the organization’s unique resources & distinctive capabilities (at least 6 Strengths and Weaknesses should be covered in total). Discuss resources (what a company has) and competencies (activities) separately.
While addressing unique resources (physical – e.g. retail outlets, manufacturing facilities, products, etc.; human – e.g. people and teams crucial for successful strategic development; intangible – e.g. brands, links to external stakeholders, etc. and possibly financial) make sure that each is discussed separately and concluded as an S or a W.
While discussing distinctive competencies construct Value Chain for the organization and within list a number of specific and distinctive activities for your organization. Demonstrate how unique capabilities link to competitive advantage (each distinctive competence from Value Chain should be “pushed” through VRIO to identify Core Competencies for the organization). Once you identify one (or two at most) core competence provide a discussion about these below Value Chain or VRIO (what is the activity and how does it contribute to the firm’s competitive advantage). Note that all competencies listed in the value chain (and VRIO) should be the company’s Strengths (Weaknesses could be discussed in a descriptive fashion separately). Again, use properly referenced data to support your arguments. This question is about the company (internal analysis).
Q3: Strategy Evaluation
Evaluate the given strategy – please see “Cases for the assignment” on moodle) using the three SAFe tests:
Construct TOWS populating Os, Ts, Ss, and Ws fully (all Os and Ts obtained from Q1, all Ss and Ws obtained from Q2). Place the strategy you are evaluating in one of the inner sections and try to associate it to one or more internal and one or more external items while addressing Suitability (e.g. if you place a strategy in the S-O quadrant identify appropriate S or Ss combined with O or Os while contemplating this strategy).
Construct a Power/Interest matrix with a number of relevant stakeholders, then choose two stakeholder groups that will be affected by the strategy and for each discuss if the strategy you are evaluating is acceptable or not and why.
While addressing Feasibility, comment on financial resources and skills required for the implementation of the strategy being evaluated.
Note that it is a specific strategy that is evaluated!
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