CPPREP4004: Establish Marketing and Communication Profile in Real Estate - Marketing Assignment Help

Assignment Task:

Task:

Community marketing in real estate is a strategy to engage the local audience (prospective clients and customers) in an active, non-intrusive prospect and customer conversation. This accomplishes the following for a real estate business;

• Connects existing customers (buyer and tenants) with prospective homes for sale or lease
• Connects the real estate agency with customers/prospective clients to solidify loyalty

• Builds brand awareness in the local community for the agent/agency in a non- threatening manner

There are two types of community marketing:
• Organic or natural marketing occurs which occurs without the assistance of the agent/agency. Eg Word-of-mouth marketing and is one of the most effective marketing methods

• Sponsored community marketing which is promoted by the agency company through activities like investments in the local community improvement initiatives or corporate social responsibility.

Complete the community marketing profile by outlining how you would engage with the community to enhance your own profile as the local agent and that of your agency within your business development area. The profile must comply with legal requirements as well as be consistent with ethical practice.

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