Highlights
Assignment 1 :
The assignment requirement is to create a short but comprehensive three-year business plan for a new business venture. The venture should be for-profit, but have clear social benefits which would allow it to be considered as a ‘B-Corporation’ in a few years. In addition, at least part of the capital should be raised via a crowdsourcing campaign (e.g. via Kickstarter or similar service). Please read this assessment guide carefully, including the FAQs in the separate section here, and ask your tutors if you have any questions.
Pro tip 1: Your plan must be JUSTIFIED. This assignment is not a creative writing exercise. What this means is that the assumptions that you make should be based on external evidence. Don’t just pick numbers out of thin air – work out what the staff you require will expect to get paid. Research the wholesale rates for your inputs. Find similar warehouse space to what you will need, and find out what it costs. And above all, put all these external references in your business plan so that the marker can see that you have put something credible together. If there is one common criticism of the poorer business plans that we have seen it is this: “not enough evidence”. So from the beginning start working on collecting strong evidence for the key assumptions / financials in your plan.
Pro tip 2: At the end of the assignment, you will be asked to come up with a VALUATION of your business. This doesn’t need to be detailed, but again you need to justify both the choice of valuation method (from the 4 options discussed in Week 5) and the assumptions used to calculate the valuation. This is something that many students leave to the last minute and hence score poorly on, so don’t let that be you!
REQUIRMENTS
Your business plan should be presented with the following headings:
Let me say that again: your business plan should be presented with the following headings. Your plan will get a mark for the material in each of the sub-headings. It is therefore much easier for the markers (i.e. your tutor) if you use the headings below, including numbers. Even more important, it is better for you because you can see what you have done and what you have left to do. In the sage-like words of my high school maths teacher: “a blank page gets no marks”.
1.0 Business Plan Pitch
1.1 Written pitch
1.2 Visual pitch
1.3 Backer rewards
2.0 Business Opportunity
2.1 Customer need and target market
2.2 Social impact
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