Create a Detailed Strategy on a Social Media Campaign - Management Assignment Help

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I need to create a detailed strategy on a social media campaign. This is for my gender equality class; hence the topic must be related to women empowerment. I have already created an outline, see next page. You need to make it a detailed social media strategy by including visual mock-ups. You cannot change the topic, the topic has to be what is mentioned in next page.Start by setting SMART OBJECTIVES, then create strategy for each social media channel. Explain how you will do the scheduling of the posts with reasoning. Include call to action (CTA) and how you will measure results. Mention key metrics for each channel.
Keep in mind, what will draw people’s attention on social media platforms and get them to repost, retweet ‘like,’ donate money, drive them to your website, or spur them to take action? This could be letter writing, signing a petition, bombarding a government office with focused (or angry!) tweets demanding action or the cessation of an action.
What “day” or “event” could you link your campaign to? What about the International Day for the Elimination of Violence against Women, which is Nov. 25? (Hint: You can connect it to any relevant day in Canada.)
Here is a list of all the “special” days/events that recognize women’s rights:
https://www2.gnb.ca/content/gnb/en/departments/women/important_dates.htmlPlease keep in mind:  I don’t expect you to actually launch a campaign. I just want a very detailed and comprehensive PLAN for a social media campaign. 
Also, find a creative PowerPoint template and make a presentation covering all the topics. Follow this template: https://docs.google.com/presentation/d/1IL1hRjGXnR0T1P_SBCZtXOMi7IqElTwuyXz3y_5ZRCw/edit#slide=id.gdf723e31ba_0_5
June 1st, 2021 Social Media Campaign OutlineGender-based violence amongst homeless women 35560-9461500
-95534354245The pandemic has made it difficult for homeless women to find shelter and have also limited the resources they can access. As a result, homeless women in Metro Vancouver are experiencing more gender-based violence and drug overdose, confirms Downtown East side Women’s Centre board member Andrea Glickman. There is a need to bring awareness and push the local authorities to put resources for their safety.
00The pandemic has made it difficult for homeless women to find shelter and have also limited the resources they can access. As a result, homeless women in Metro Vancouver are experiencing more gender-based violence and drug overdose, confirms Downtown East side Women’s Centre board member Andrea Glickman. There is a need to bring awareness and push the local authorities to put resources for their safety.
 

• What are my actions? What is my timeline? How will I assess Success?
• Educating public about the issue.
• Using Instagram stories to keep the audience engaged.
• Creating relevant hashtags.
• Co-ordinating with local authorities to keep the campaign updated. Creative pieces should be ready & reviewed by June 9.
• Collect data from organizations like DEWC on number of homeless women.
• Run a two-week campaign on social media starting June 14.
• Extend the campaign, if needed Key metrics like likes, shares, mentions, and comments will help us assess campaign reach.

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