Highlights
TASK:
Assignment Description:
You are meant to launch a new TV Channel. It is a fiction channel that can be targeting to any niche. Create a launch brief to discuss the TG you are going after; the pricing you are looking at for subscription, the competition you are facing in that segment and the kinds of advertisers you would be looking at given the TG. Discuss two key launch show ideas and discuss their time slots as well as some major marketing campaigns you are planning to get eyeballs and create stickiness.
Guidelines for Assignment: This is an individual assignment. Ensure that the assignment is in the form of a report. There could be diagrams and charts, but these should not just be pasted, they should be well explained. All examples should be correctly sourced or added in a bibliography. The word count for the assignment is 800 words.
Assessment Criteria: Assessment will be on the basis of expression, accuracy of content, understanding and application of conceptual ideas and use of relevant examples. Reminder: copy and pasted assignments will be marked zero.
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