Creating a Car Park App on Mobiles Phone - Marketing Research Assessment Answers

Innovation, creativity, and entrepreneurship is growing in importance within organisations, as they pursue excellence and growth in a competitive business world. The ability of the contemporary employee or entrepreneur to operationalise an innovation is a highly valued characteristic, in the global market place. The process of developing the Group Venture Plan will provide you with key learnings on how to potentially take an idea from a concept to a globally scalable business.

You will utilise all relevant theories, models, and ideas covered in the subject, to develop a venture plan that demonstrates an understanding of where and how innovation transitions to entrepreneurship, in a new venture. You should also demonstrate that you understand, and have properly considered, a number of tools and methods for bringing the innovation to market. The plan needs to be comprehensive and compelling in terms of funding and ongoing management. You should also outline a strategy for how a culture of further and ongoing innovation can occur within the new venture.

It's the whole assessment that we are working on. We're creating an app on mobiles phone, it's car park app, which helps drivers to find free parking on the street in the city. Please read the whole thing so you can understand what we're trying to do. My part is the one from the red colour which is Competitive strategy and positioning I have done some idea, please help me to complete it.

Also from the last sentence is about the financial, it starts a new part. you can do it or just leave it.