Creation Of New Market : Scenario - Management Assignment

Internal Code : MAS3679

Marketing Assignment

Scenario Increasingly, creation of new market value is becoming central to successful innovation .You are required to select an industry in a market of your choice in order to apply Kim and Mauborgne (1999)’s New Value Curve for creating new market value. The Scenario workshop requires you to: 1. Identify an industry in a market where new market value creation has been undertaken 2. Articulate and justify the role of new market value creation in the context of your selected industry 3. Evaluate the strategies that have been used to create new market space in this industry