Creative Advertising Development: Report Writing Assignment

Internal Code: MAS1853

Report Writing Assignment:

Task: Assuming you are applying for an internship position in the marketing department of the digital bookstore. As part of the job application, you are asked to write: 1. A proposal for a narrative based advertising campaign to promote the store which includes platforms, contents, audience, segmentation for the digital bookstore 2. Examples of a detailed execution for all or part of the campaign you propose above. It is required that you provide specific example, For example, if you propose a brand character that represents the store, and the character tells stories to the audience, include specific character description, message structure and story design. If you propose a series of buzz videos, provide specific storyboards of the videos, or the videos. If you propose a blog, provide example of a actual blog posts.) The assignment is to be composed as ONE document, it should have a contents table as well.