Creativity and Innovation: Exploration - Geo Demographics - Management Assignment Answer

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Management Assignment Answer

TASK: Q1 Creativity and Innovation: Exploration (Problem Solving); by answering the following questions:

•  Noting the issues/problems identified that is Water wastage in Tasmania, to focus on water waste (and state why), and;
•  Identify the target segment and insights related to that particular segment [e.g. GeoDemographics, Lifestyle, Psychographics, Need states, Benefits sought]. Make use of a table to structure your contents.
• Map a Consumer Journey - the pain points/frustrations along the process. Make use of a diagram.
• Design a Persona using graphics to support the presentation of your contents

Q2 What is your current definition of "Entrepreneur"; and what is your opinion of Strategic Entrepreneurship? After developing a product.

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