Credible Websites and High Quality News Sources - Management Assignment Help

Assignment Task:

TASK:

Introduction (300 words approx.)

What is to come in this report, which organisation it will focus on (and why) and what are the key areas of discussion. As with all sections in the report include academic references, references to industry reports, credible websites and high quality news sources.

Section 1: Company background (800 words approx.)

Company’s origin

Company Structure

Organisational behaviour

Product description

Market position – competitive advantage and/or USP

Target market

Section 2: Company Customer Relations Management (1000-1200 words)

Note: If you cannot find information on the CRM system easily then try signing up to their marketing/newsletters, studying their ‘cookies’ policy and looking closely at their marketing approaches across the various channels.

How would you classify the approach to CRM?

How does the company achieve their goals through data management?

Data mining? Storage?

AI – machine learning etc…

Security of data

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