Crisis Management Plan and Crisis Communication Plan - Management Assignment Help

Assignment Task:

Instructions and Template for Assignment Three 

The steps for Assignment Three are summarised below and work as a guide.  Overall you should aim for concision and precision. 

(This template is adapted from the work of both Jaques (2014) and Coombs  (2007)). 

Part 1 - Crisis Management Plan 

1. Identify and determine a threshold for crisis 

Flowing from Assignment Two Issue, briefly identify the factors or situations in  which your identified issue would become a ‘crisis’. 

2. Categorisation of crisis 

Categorise your crises according to the Situational Crisis Communication  Theory (SCCT) (Coombs, 2007) see chart at end of document. Include any  intensifying factors. Briefly outline your strategy. 

3. Create your Crisis Checklist 

Based on the checklist in Jaques (2014), create your crisis checklist including the following: 

1 – Designated Crisis Management Team 

2 – Activation Process 

3 – Crisis Management Location 

4 – Clear Roles and Responsibilities 

5 – Contact Lists 

6 - Pre-approved Information 

7 – Checklists 

8 –Training 

9 – Crisis Communication 

10 – Designated Spokespersons 

Part 2 - Crisis Communication Plan 

This part of the assignment is also designed to work as a stand-alone media briefing, so first  clearly and succinctly define the issue/crisis. Then: 

1. Key approach 

Identify your key communication strategy based on your SCCT categorisation.

2. Key considerations/concerns 

Identify any complicating factors for messaging that your spokesperson needs to be made aware of. 

3. Key/critical stakeholders and publics 

List the key stakeholders and publics who will be the target of your crisis communications. 

4. Key message(s) 

Outline the key message(s) of your crisis communications. 

5. Questions and Answers 

Consider the questions you would expect to be asked by the media and other  stakeholders about this crisis. Outline questions and corresponding answers you could use to prepare your spokesperson for facing questions from the  media. Be sure to maintain consistency with your key communications strategy and key messages! 

Marking criteria 

While formulating your plans, aim to achieve the following criteria: 

1. Interprets data and applies principles and theory to complex scenarios to  underpin development of an effective crisis management plan. 

2. Interprets data and applies principles to complex scenarios to underpin  development of an effective crisis communication plan. 

3. Synthesises complex knowledge with understanding in order to create and  implement effective strategies and key messages. 

4. Plans are developed appropriately to assessment requirements.

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