Highlights
Introduction: Organisations may fail to plan for a crisis with characteristics displaying a low chance of occurrence. These organisations risk seriously detrimental effects, should a ‘trigger event’ occur. An incident that occurred as a result of a failure in planning and created reputational damage for the government in power was the measles outbreak in Samoa in 2019. In response to this health emergency faced by Samoa a risk communication plan is developed, including; a message map and a justification outlining appropriate communication channels aimed at addressing the prevention of measles in order to prevent a future crisis
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