Critical Assessment of The Servicescape - Impact of Servicescape - Management Assessment Answer

Internal Code: 1AHHJJ

Management Assessment Answer

TASK: As the title suggests, you would need to select a service company from the tourism and hospitality sector (e.g. hotel, travel agent, museum, festival, cellar door, etc.) (free choice), and develop a group presentation (ppt of 15 – 20 minutes) that addresses the following issues: ? Identification and critical assessment of the servicescape dimensions and elements of the service firm ? Impacts of the servicescape design on service quality and experiences: you would need to consider the impact of servicescape on employees, customers and their encounters ? Identify and justify the best and bad practices of servicescape design in your case study/service firm: for bad practices provide solutions and suggestions for improvement When analyzing the servicescape of the company, please also consider: - The impacts of servicescape design on sustainability issues such as environmental sustainability, people’s well-being - The cultural and ethical adaptation of servicescape design from an international, multicultural perspective (e.g. consideration of people’s cultural values, religion etc.)

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