Internal Code: 1AIBIA
Management Assessment Answer
TASK:
The scenario for this assignment
You are a newly recruited trainee assistant in a London based contemporary Event Planner organisation. Your line manager has asked you to work with three other members to organise an event/ seminar for a potential client. Your client is a multinational tour operator. Your client would like you to organise and execute a demo of the event in-house before the final approval. The Demo should show how well you can run this event/seminar on the D-Day.
Task 1: Group Work
Indicative word count( 1000)
As part of the planning stage of the event, your line manager wants you to prepare a handout on the following:
? The variety of events the company can offer with examples for each type of events listed.
? List of three different types of events and for each, explanation of how you would make them stand out from the competition using current features and trends in the sector.
? A detailed analysis of the trends you are using for your above-chosen examples and explain how you have adapted your event offering to the sector’s innovations.
? Critical explanation of the development of various event sectors with examples.
? Design of a layout in the conference room booked for the occasion for each day showing the equipment used.
? Assessment of all the additional services that will need to be available during the whole event including the catering part, proposing various added value services.
? Evaluation of the quality of your design and layout, showing how you will meet the specific needs of the association. You will then justify your choices and state how you exceed the association’s needs and expectations for the seminar.
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