Critically Evaluate the iImportance of Strategic Marketing for Zorba - Marketing Assignment Help

Assignment Task :

The brief

This report asks you to respond to a marketing strategy opportunity faced by a client, ZORBA. Your report will stem from a market analysis and from a critical evaluation of the most effective way forward for the brand. The overall objective for Zorba is to increase houmous sales in the UK without cannibalising Zorba's retail
own-brand market.

The tasks

You are to undertake the following:

• Critically evaluate the importance of strategic marketing for Zorba
• Through secondary research analyse the company’s market
• This should include SWOT, competition analysis and customer behaviour/trends ie. a situation analysis.
• Evaluating the research you have undertaken, develop a strategy (objectives & Strategy) to grow Zorba’s sales. This should include segmentation and targeting and the new Zorba branded positioning which you propose
• Propose a marketing mix that would support the new positioning for the identified market (tactics)

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