CTEC104: Communication and Technology - Social Media Communication - Report Writing - IT/Computer Science Assignment Help

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Assignment Task:

Assessment Task: 

Formal reports are practical learning tasks where students apply the theories they have been studying to real world situations. 

Given a scenario the students are required to collect information (primary and/or secondary) and prepare a report applying their research to make recommendations that address the business scenario. 

This report should consist of the following parts: Executive Summary, Introduction, Objectives, Methodologies, Information Analysis, Findings, Recommendations, References, and Appendices

ASSESSMENT DESCRIPTION: 

Social Media Communication 

Web 2.0, which includes social media, have revolutionised the notion of privacy, connectivity and communication. Sharing/accessing user-generated contents through social networking sites are included in the daily routines. Recent statistics indicate that more than two billion people access the internet regularly which is one third of the population of the world. Consumers are preferring social media sites over traditional communication channels for searching product information and reviews from their peers. Hence it is essential for any organisation to understand the social media communication and its impact on their business. 

Burberry is an iconic fashion brand in Australia. They manufactures and retails expansive fashion clothing. The company was using traditional media channels to advertise their products. Mr. Michael Corleone, the CEO of the company, has recently attended a seminar on the importance of Social Media Communication channels and wanted to explore how Burberry can implement this new technology and what changes the company needs to implement to successfully launch its fashion line online 

Your team has been asked by Mr. Corleone to produce a report on social media communication and recommendations for the company. 

The report should be formatted in accordance with the Academic Learning Skills handout on Report Writing. It should also contain the following headings in the body of the report: 

1. Background of Social media communication

2. Characteristics of Social media communication

3. Advantages of using Social media communication

4. Risk associated with the Social media communication

5. Impact of Social Media Communication for current and future business organisations. 

 

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