CUADES511/CUAPPR513 - Implement Design Solutions and Present a Body of Own Creative Work

Assignment Task

Introduction

You are a Graphic Designer at a creative agency called Sweet Designs, an independent creative agency. Fruity Chocolate Co, a company that produces a range of handcrafted, fruit-flavoured chocolates, has approached the agency you work at.

Fruity Chocolate Co would like you to develop creative designs for a new range of chocolates the company hopes to release, called “Infusions”. This range will feature a range of chocolate blocks. Each block will contain a surprising and delicious combination of two different types of fruit.

Task

You have been asked to create three different designs for the new chocolate range. The Head of Design has asked you to explore and experiment with possible designs, recording your progress in a process journal.

You will then need to:

• Finalise your three designs

• Put these designs into a body of work

• Verbally present this body of work to two members of Fruity Chocolate Co’s team.

1. Designs required

Fruity Chocolate Co has asked you to produce three designs:

1. A logo for its new “Infusions” chocolate range

2. A flat rectangular design to appear on the front of the packaging for one of its new “Infusion” chocolate blocks called “B&B”

3. A flat rectangular design to appear on the front of the packaging for one of its new “Infusion” chocolate blocks called “S&L” 

2. About Fruity Chocolate Co’s new “Infusions” range

Fruity Chocolate Co plans to launch a new range of chocolates that contain a mixture of two or more fruits. This range will be called “Infusions”. The company plans to kickstart this launch with two flavours:

• “B&B”- a combination of Banana and Blueberry

• “S&L” – a combination of Strawberry and Lime

As Fruity Chocolate Co’s in-house Graphic Designer is too busy with other priorities to work on this design, the company has approached Sweet Designs.

In order to promote the new Infusions range, Fruity Chocolate needs the new logo and designs for the B&B and S&L chocolate block packaging.

3. Design Requirements

You have met briefly with the Product Marketing Manager at Fruity Chocolate Co. She has explained to you that the new designs have the following requirements:

• The designs are to match the personality of Infusions brand - that is the designs should be bold, fun and playful

• The designs need to feel unique and look visually different to the designs of other popular chocolate brands in Australia

• The company wants the Infusions designs to stand out – they do not need to look anything like Fruity Chocolate Co’s designs for its other brands

• Infusions is all about bringing surprising and delicious combinations fruit together in one chocolate block – it’s about the fun of two different things coming together

This CUADES511/CUAPPR513 - IT Computer Science Assignment Help has been solved by our IT Computer Science Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.