Cultural Differences Between China and Sri Lanka - Cultural Differences in Marketing - Relationship of Culture and Consumer Behavior - Marketing Report Writing Assignment Help

Assignment Task

 Marketing Report Writing Assignment Help

Task Description

Produce a report by answering the following questions based on two distinguished cultures of your choice from Sri Lanka and China (The choice could be within a country or two different cultures from two different countries(Sri Lanka vs China)).

1. In general, discuss the impact of culture on consumer behaviour by doing a thorough academic review.

2. Critically evaluate the cultural differences in the cultures of your choice. (You should use a cultural model of your choice. However, do not restrict the discussion within the variables given in that model, go beyond and discuss the additional points).

3. Discuss the implications of those cultural differences in marketing ( You may draw a number of real-life examples to depict the implications).

4.Recommend how a marketer might address these differences when trying to promote a product or service across these two cultures.

5.Provide a recommendation (What recommendations would you make for someone in marketing looking to market products/ services internationally)

Structure of the report:

1. What is culture? What is consumer behavior?

Relationship of culture and consumer behavior with an academic review (Hofstede cultural dimensions), and justify with real-world examples. 

Impact of culture and consumer behavior (Positive and negative) – for positive and negative impacts provide examples of how advertisements are done by global companies in terms of culture and consumer behavior.

Compare the consumer behavior between Sri Lanka and China(purchasing patterns) 

2. Evaluate the cultural differences between China and Sri Lanka (provide many examples as possible). 

Take Hofstede’s cultural dimension. Each dimension should be explained and the cultural differences between Sri Lanka and China should be compared by providing real-world examples related to culture

Do not restrict the discussion within the variables given in that model, go beyond and discuss the additional points

3.Discuss the implications of those cultural differences (Sri Lanka vs China) on marketing (You may draw a number of real-life examples to depict the implications) 

4.Refer the third question and state how a marketer should address these differences (Sri Lanka vs China) when trying to promote a product or service across these two cultures (Sri Lanka vs China) (500 words)

5. Provide a recommendation (What recommendations would you make for someone in marketing looking to market products/ services internationally).

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