Cultural Event - Sporting Event - Management Assessment Answer

Management Assessment Task

Task Description: Students are to choose a current local event, attracting over 250 people (including tourists), from one of the following categories:
1)      Festival
2)      Cultural Event
3)      Sporting event
 
Students are required to create an overview report for this existing event and answer questions as presented below.
This task has been designed to enable you to have a deeper understanding of the events industry and the specific contextual nature of an Australian event.
Your assignment should be presented as a report, addressing the issues below (plus any others you see as relevant) and must be referenced where necessary.
1. Define Festival and Event Management
2. Define the event you are assessing- type, timing, venue etc
3. What does the event involve?
4. Who organises the event?
5. Why does the local community, Tasmanian community and Australian community need this event?
6. What is the history of the event?
7. What was the theme of the event?
8. Who was the target market?
9. How was the event marketed?             
10. Who were the partners? (e
11. g sponsorship, media, venue partners )
12. How was it run (volunteers, employees, stallholders or a combination)?
13. Were there any challenges which this event faced (e.g weather, location, numbers of participants etc) and how were they dealt with?
14. How would you assess the sustainability of the event?
15. Who benefits from this event, and why/how?

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