Customer Analytics and Customer Analytics - Management Assignment Help

Assignment Task

As already mentioned in the prologue, customers are a fundamental part of any company or organisation so it is very important to always consider them when launching new campaigns or products. The survival of our company depends to a large extent on their satisfaction and loyalty.

That is why customer analytics should never be ignored since thanks to this analysis we know what our customers are like and what they need and expect from us, and this will help us to adapt to them and offer personalised and exclusive actions and promotions

These data or this information about our customers can come from different sources:

?    CRM or commercial and marketing databases.

?    KPIs or metrics collected through surveys.

?    Purchase receipts, product return rates, complaints or claims and level of satisfaction.
?    Direct observation of customers.

?    Web analytics.

?    Measure in-shop customer behaviour

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