Customer and International Market Analysis - Management Assignment Help

Assignment Task

Market Audit and Strategic Analysis
Students are to undertake a market audit and strategic analysis on an organisation/brand approved by the lecturer. The detailed audit and TOWS should be included in the appendix section while in the main body of the report, students are to write an appraisal based on the findings of the audit.
Your appraisal should be approximately 500 words and should be based on a summary of your audit, highlighting what you consider to be the most important issues (internal and external), leading to an identification of the strategic priority to be addressed in your feasibility section.
Feasability Study
The second part is a feasibility study which is built upon the findings of your market audit. This requires you to continue with your review of your chosen organisation/brand and in conjunction with the market audit and strategic analysis assess the feasibility of proposed recommendations.
This will require you to have completed a market analysis and identified proposed marketing decisions. You are required to present this as a feasibility report that identifies whether the proposed decisions are desirable. The feasibility should consider both the positive and negative aspects of potential business scenarios that will assist you in selecting a marketing strategy. You are NOT required to write a marketing plan.
Assume that you are employed by your chosen organisation/brand and that you have been asked by the marketing team to write a feasibility study to support their development of a marketing strategy and plan. For the purposes of this task you should identify the proposed decisions that will shape your feasibility study.
Your feasibility report should include:-The identification of proposed decisions and the feasibility of these decisions from market, customer and economic perspectives.
Identification of the desirability of the proposed decisions and key recommendations to the marketing strategy team.
Upon completion of the assessment students will have demonstrated their ability to:-Evaluate a market of the student’s choice utilising suitable academic market audit models and approaches.
Critically present and compare the pro’s and con’s of alternative market strategies and plans for the selected market.
Support the feasibility study with market data and academic theories.
Communicate to a professional standard and reference correctly using the UWE Harvard Referencing system.
It is expected that work on the module assessment will be completed by the students outside scheduled class time.

Marking Criteria
-75892-634900 Criteria
Grading Market Audit analysis and evaluation (20%) Target market identification (20%) Feasability of recommended marketing decisions (30%) Use of Market information and theoretical frameworks (20%) Structure, presentation, referencing (10%)
70-100%
Distinction Comprehensive identification, analysis, and evaluation of key issues in the market audit. Excellent selection and application of theory. Excellent analysis and identification of the key target markets of your selected organisation. Backed up with excellently detailed reasoning as to their selection. Excellent and appropriate, with good detail as to the feasibility of your chosen recommendations. Consistent with issues raised in the market audit. Consideration of practical implications and how any constraints might be overcome. Excellent use of market information to back up both your recommendations and their subsequent feasibility. Comprehensive use of theoretical frameworks to underpin your work. Excellent standard of literacy, organization of material, and presentation. Referencing is excellent. Excellent integration of relevant literature from outside the module reading list.
60-69%
Merit Identifies most of the key issues in the market audit, and demonstrates good analysis and evaluation. Good selection and application of theory. Good analysis and identification of the key target markets of your selected organisation. Backed up with detailed reasoning as to their selection. Good and appropriate, with satisfactory detail as to the feasibility of your chosen recommendations. Broadly consistent with issues raised in the market audit. Some consideration of practical implications and how any constraints might be overcome. Satisfactory use of market information to back up both your recommendations and their subsequent feasibility. Good use of theoretical frameworks to underpin your work. Good standard of literacy, organization of material, and presentation. Just a few referencing errors. Evidence of reading beyond the lecture slides.
50-59%
Pass Adequate analysis and evaluation but lacking depth. May miss some important issues. Limited selection and application of theory. Adequate analysis and identification of the key target markets of your selected organisation. Backed up with some reasoning as to their inclusion. Adequate and appropriate, with some detail as to the feasibility of your chosen recommendations. Somewhat consistent with issues raised in the market audit. Little consideration of practical implications and how any constraints might be overcome. Adequate use of market information to back up both your recommendations and their subsequent feasibility. Some use of theoretical frameworks to underpin your work Adequate standard of literacy, organization of material, and presentation. Referencing is adequate but there may be several errors or omissions. Limited evidence of reading beyond the lecture slides
<50%
FAIL Superficial analysis and evaluation, lacking breadth and depth. Misses important issues. Limited, unsystematic, and/or inaccurate application of theory. Poor analysis and identification of the key target markets of your selected organisation. Not backed up with any reasoning as to their inclusion. Poor detail as to the feasibility of your chosen recommendations. Not consistent with issues raised in the market audit. No consideration of practical implications and how any constraints might be overcome Poor to non existant use of market information to back up both your recommendations and their subsequent feasibility. Lack of theoretical frameworks to underpin your work Weak level of literacy, organization of material, and presentation. Several instances of incorrect or omitted references. Little or no evidence of reading beyond the lecture slides. May be significantly under or over word count.
Formative feedback
Formative feedback provides opportunities to reflect on your ongoing work and preparation for your assignment. Formative feedback will be provided on a continuous basis in class in relation to tasks designed to prepar you for the assignment. Feedback your assessment will be provided in writing within 20 working days of submission.
Further information about this assessment is available on the Blackboard site for this module and includes: FAQ and Module Handbook
Formatting
Please use the following file format(s) Word. We cannot ensure that other formats are compatible with markers’ software and cannot guarantee to mark incorrect formats.
All work should be word processed in 12-point font Times New Roman or Arial and single spaced. (amend as necessary).
The first page of your coursework must include:
Your student numberThe module name and number
Your word count
The coursework question or title (amend as necessary)
Word Limit of 2,500.
The Market Audit and Feasability Business Report
There is no +/- 10% on word count and anything after the maximum word count will not be marked, in line with UWE Bristol’s Word Count Policy.
In line with UWE policy, this word count includes everything in the main body of the text (including headings, tables, citations, quotes, lists, etc.).
The references, bibliography and footnotes (provided footnotes only include references) are NOT included in this word count.
Referencing and Assessment Offences
Please ensure you reference all sources used when developing your assessment, using the UWE Harvard/OSCOLA system (amend as appropriate). Failure to properly reference your work to original source material can be grounds for the assessment offence of plagiarism and may result in failure of the assessment or more serious implications. Further guidance on correct referencing is available on UWE’s Study Skills referencing pages.
UWE’s Assessment Offences Policy outlines potential offences and it is your responsibility to understand this policy and avoid potential offences. Details of what constitutes plagiarism and how to avoid it can be found on UWE’s Study Skills pages about avoiding plagiarism.
Text-matching software (e.g. SafeAssign) is used to check every submission against other submissions made at the same time, previous submissions to UWE and other universities, and internet sources. We may also manually search for matches. When submitting your work, you will be required to confirm that the work is your own.
It is an assessment offence to:
copy work from any source, including your own previous assessments, and present it as your own work for this assessment, or to provide your own work to others
to work with others on the assessment in any way, or for anyone to make amends on your work (including proofreaders, who may highlight issues but not edit the work)
change individual words but keep, essentially, the same sentences and/or structures from other sources: this will be detected by text-matching software. Please write in your own words and style to convey your own learning.
Instructions for submission
Submission: online via Blackboard
You should submit your individual report electronically via Blackboard. Please give yourself plenty of time to upload your document and receive your receipt. Should you have any problems, please contact Blackboard Support immediately.
Documents should be uploaded in a .doc or .docx format. If we cannot open your file we will not be able to mark it and you will not be given any marks for the assessment. Be careful about using too many graphs, charts, pictures or images in your submission as these can make the file difficult to open and may lead to problems with formatting.
Your document should:
Address the assessment task
Be in a report format
Not have your name on the front cover/page.
Have a title and word count on the front cover/page.
General points on Blackboard submission:
You must submit your assignment before the stated deadline by electronic submission through Blackboard. Notification that the electronic submission portal is open for your assignment is displayed (usually two weeks before the submission date) in the Coursework tab in myUWE, the Coursework tab in Blackboard and via an announcement in the Blackboard course.
Please ensure you allow sufficient time to upload your presentation or report, noting that the system becomes busier and slower as the deadline approaches. Only your final upload will be counted. Ensure all your information is submitted at one attempt to avoid ‘overwriting’ your intended submission. Always check and retain your receipts.
Late submission in the 24 hours following the deadline will be accepted but the assignment mark will be capped. Submissions after 24 hours will not be accepted. For full guidance on online submission through Blackboard, see:
http://info.uwe.ac.uk/online/Blackboard/students/guides/assignments/default.aspSubmissions of coursework by any other method (including a paper copy, on disc, by email or by fax) are NOT permissible for this module unless specifically agreed in advance of the submission date.
Before submitting your work, please ensure the following:
That you have proof read you work thoroughly to ensure your work is presented appropriately
That you have addressed all the required elements of the assessment
That you have referenced in accordance with the guidance provided
That you have addressed each of the marking criterion
That the submission is in the correct format
Final feedback and marks release
Students will normally receive marks and feedback on their submission within 20 working days of the submission deadline (not including public holidays or university closure days). Any delay in returning students’ work will be communicated by the module leader via Blackboard.
 

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