Customer and Supplier Engagement

Assignment Task

1. A critical synopsis of key issues in IKEA’s marketing and supply chain environment.

2. Critically evaluate the key prerequisites for the successful and effective operation of the IKEA Supply Chain.

3. Customer service is an increasingly important aspect of competitiveness and a link between logistics and marketing.

4. Evaluate the elements of customer service and critically discuss how they relate to marketing mix linking to IKEA.

5. Critically analyse the IKEA’s stance on digitisation, ethics, and sustainability in the area of supply chain and marketing.

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