Customer Awareness - Environmental Factors - Management Assignment Help

Assignment Task:

Assessment 1- Case Study

Globalisation, advance in technology, consumer taste and awareness and many other factors affect organisations all around the world. In the hospitality sector in particular. the triggers for change are various. New hotels join the industry with innovative feature such as Hanna Hotel in Japan that is fully staffed with robots. Big brands acquire smaller brands and many organisations apply the more environmentally friendly practice. Keeping this in mind, theories and practices of change management help us understand forces that are impacting the world and potential ways to deal with them. 

In this assessment, you are required to choose an organisation in the hospitality sector (travel agency. airliner, hotel, etc.), analyse the current environmental factors (internal and external) that might trigger a (some) change(s). Throughout this analysis, you need to apply theories of Organisational Development and Change Management (ODC) to better lead a successful change and to propose recommendations for the change. These theories include a mix of organisational science and behavioural knowledge. The purpose of this assignment is for you to reflect on how you can understand change management theories and research and effectively apply that understanding to improve change management in practice.

Essential text and materials: 
1. Waddell, D.M., Creed, A., Cummings, T.G., and Worley, C.G. (2017). Organizational Change Development & Transformation (6th edition). Melbourne, VIC: Cengage. 
2. Apart from the prescribed textbook, you will find it valuable to get into the practice of reading relevant articles from the following journals: 
• Journal of Management 
• Academy of Management Journal 
• The Journal of Change Management 
• Journal of Organizational Behaviour 
• Journal of Organizational Change Management 
• Leadership and Organization Development Journal 
• Organization Development Journal 

Case-study Structure:
Executive summary (not counted as the content) 
Table of content 

1.0 Introduction
1.1. introduction and background to the company, brief introduction to the internal and external environment and the proposed change 
1.2. aims and scope of the study 

2.0 In-depth analysis 
2.1. Organisation's environment
2.2. Current and future state

3.0 Implementing the change 
3.1. Determine a model (or a combination of models) of planned change 
3.2. Determine the possible sources of resistance 

4.0 Recommendations
4.1 Recommendations for managers 
4.2 Recommendations for employees 
4.3 Recommendations for similar companies 

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