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Customer Behavior: Factors Influence Behaviour of Consumers- PowerPoint Presentation Assignment
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Internal Code: 2ICC
PowerPoint Presentation Assignment:
Task:There are many individual factors that can influence the behaviour of consumers (needs, motivations, personality, consumer perception, learning, involvement and consumer attitudes).
1. You are required to identify at least two individual influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one is offered by your firm) and analyse, specific to your firm, how these individual influences (e.g. needs, attitudes, personality) impact on the consumer purchase decision process.
2. Show how these two individual influences should be considered along with consumer decision making and experiences as discussed in chapter 10 or 11.
3. Drawing on the theories in chapters 5-11, discuss how marketers (in your organisation) can apply this critical understanding of individual influences on either consumer decision making or to help implement social change or on the acceptance of new innovation, to improve/enhance your firm's marketing strategies (4 Ps or 7 Ps, targeting, market segmentation, etc.).
Provide at least two sets of conceptual/theoretical evidence and relevant examples comparing and contrasting your firm and another in the marketplace to support your discussion of each question (1-3).
Hints:
- As this is an academic writing, it is essential that your work is strongly underpinned by solid research, demonstrated understanding and application of consumer behaviour concepts.
- As a guide, use around 1000 words to answer task 1, 1,500 words for task 2 and around 1,500 words for task 3.
- Remember that you should define concepts or theories preferably in your own words before any detailed discussion of them.
- The paper must be accurately referenced with relevant up-to-date sources, using the APA 6 style.
- References should be included at the end on a separate page.
Presentation
- Include a brief Introduction (no more than 150 words).
- An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
- Headings and subheadings, tables, graphics are allowed to identify the three (3) questions you are answering.
- Use Times Roman, Arial or Calibri 12pt font; 2.5 cm margins all round, 1.5 spacing.
- Include a brief conclusion (no more than 150 words).
- References should be included at the end of the assessment. A guide to the APA style of referencing is available in pdf format. Further details on how to reference and avoid unintentional plagiarism can be found at the Student Services website. http://student.csu.
edu.au/library/integrity/ referencing-at-csu. - Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
- The introduction, conclusion, references and tables are not included in the word count.