Customer Behavior Towards Buying Google Pixel 2 XL - Marketing

Internal Code: MAS6911

Marketing Assignment:

Google has once again proved that it is no less than any other brand in the market through this model. Before analyzing the survey let us know a little bit about the features of Google Pixel 2XL. This model was launched in October 2017 in the market. It is 6.0 inches display with 1440*2880 pixel resolution. It has Android 8.0 (Oreo) operating system with an octa-core processor. It is available in 64 GB and 128 GB internal memory with 4 GB RAM. And has non- removable 3520 mAh battery. All in all, one can see it is equipped with all the suitable and attractive features. It’s main and out of the box, the feature is its camera through which one can click clear photos even in dark. It has facilities like fast charging, photo/video editor, and document editor. This model has given a tough competition to leading brands in terms of technology, camera, features, safety etc. Hence through this survey, one will get to know the popularity of this brand, outstanding features, and the driving force that motivates people to buy it and areas where it is not being able to perform. DEVELOPMENT OF SURVEY INSTRUMENT: This survey is based on the model Google Pixel 2XL. This survey will give a brief about the positives, negatives, and experience of the user on different aspects. This survey contains the useful and effective question that will let us know the factors that influence the user to buy this model. Is this model user-friendly or not. One will get to know that from where the users got to know about this model. This is the survey in which the model is critically analyzed. This survey provides the limited areas of the model. One can see the features of the phone like its looks, camera, storage and fast charging etc are giving tough competition to the other leading brands in the market. But there could be other factors that need attention. All this will be concluded by the survey conducted on the active use of this model. Basically, through this survey, we are analyzing consumer’s attitude towards this model, to analyze its user-friendly nature in terms of its usability, its features, and various other factors. Through this analysis, one can conclude that Google Pixel 2XL is a very user-friendly model. Google has proven itself in every field of technology, design, feature etc. Participants are 100% satisfied with this model. They feel proud of being an owner of this model. The analysis shows that now people have become smarter as they consider technology as one of the important factors while choosing any model or brand. And Google is able to satisfy its user in every term.